Digital PR
Newsworthy campaigns, original angles and expert commentary that give real publishers a reason to mention your business.
- Story development
- Media outreach
- Coverage tracking
Digital PR & authority building
Backlinks people would choose to click.
We help ambitious businesses earn relevant coverage, trusted citations and editorial links—without the spam, mystery lists or empty promises.
Human-led outreach Transparent reporting No link farms
Campaign 01Elite Lifts
PriorityTarget pages5
Outreach lanes4
Current stage01
Campaign structure prepared. Results are only reported after activity has been checked and verified.
Built for businesses that want credible growth
Digital PREditorial outreachLocal citationsLink intelligence
01 — WHAT WE DO
Authority is earned.
We make it repeatable.
Search visibility follows trust. We build that trust through useful stories, relevant publisher relationships and a clear strategy shaped around your market—not a bundle of random domains.
Editorial outreach
Relevant, personal outreach to website owners and editors—built around content that helps their audience.
- Publisher research
- Content creation
- Placement reporting
Local authority
Accurate citations and credible local coverage that help Northern Ireland and UK businesses become easier to find.
- Directory clean-up
- Local citations
- Regional opportunities
Link intelligence
A clear view of your backlink profile, competitors and the opportunities most likely to strengthen your visibility.
- Backlink audit
- Competitor gap analysis
- Priority roadmap
02 — OUR METHOD
Good links start with
a good reason.
We begin with what your business genuinely knows, does or can prove. Then we turn that value into something publishers want to reference.
No bulk link listsNo recycled articlesNo guaranteed rankings
- 01Find the opportunity
Audit your current links, search market and competitors.
- 02Create the reason
Shape a useful asset, article, story or expert contribution.
- 03Reach the right people
Contact relevant editors and site owners personally.
- 04Report what matters
Show every live link, its context and the next opportunity.
SA Client view
August 2026CAMPAIGN 01Elite Lifts authority plan
Planning viewOpportunity laneTypeStatus
Northern Ireland profilesCitationReady
Facilities & property mediaEditorialResearch
Trade and supplier partnersPartnerResearch
03 — TOTAL VISIBILITY
Never wonder what you’re paying for.
Follow the campaign from research to live coverage. Every client receives a plain-English report with links, context, progress and next actions.
- Live placement tracking
- Outreach pipeline
- Monthly strategy notes
04 — PORTFOLIO CAMPAIGNS
One campaign engine.
Every brand stays relevant.
Supacel Authority coordinates research, content, outreach and reporting across the Supacel portfolio. Each website gets its own audience, target pages and publisher list—never a blanket network of artificial links.
Campaign 01Priority
Elite Lifts
Build stronger Northern Ireland visibility for commercial lift maintenance, LOLER inspections, breakdown response and quotation enquiries.
Visit Elite Lifts01Technical foundation
Homepage and core service page review
Ready02Local citations
Belfast and Northern Ireland business profiles
Next03Authority assets
LOLER guide and maintenance checklist
Planned04Editorial outreach
Facilities, property and trade publishers
PlannedLocal platforms
NI Business Directory · NI Wheels · NI Marketplace · Find NI Property
Local discoveryAudience platforms
Get A Job NI · NI News · MatchNI · Good Mornington
Editorial growthProducts & corporate
MindClarity Assessments · Supacel Sign · Supacel Technologies
Product authorityCampaign stages describe planned work, not guaranteed links or rankings. Any sponsored coverage is identified and correctly attributed.
05 — PACKAGES
Start where you are.
Build from there.
Clear monthly pricing, realistic expectations and no long-term lock-in. Every campaign begins with a quality review.
Backlink audit
£199
Know what is helping, what is missing and where to focus next.
- Full profile review
- Competitor comparison
- 90-day action plan
Local Authority
£399/month
For established local businesses ready to strengthen their regional footprint.
- Citations and clean-up
- Local opportunity outreach
- One content asset
- Monthly report
Growth Authority
£799/month
A consistent editorial outreach programme for businesses competing across the UK.
- Everything in Local
- Digital PR outreach
- 2–3 placement targets
- Competitor monitoring
National Authority
£1,499/month
A deeper digital PR and content campaign built for competitive national searches.
- Original campaign concepts
- Premium content
- National media outreach
- Strategy review
Placement targets are campaign goals, not guaranteed links or rankings. Sponsored placements are clearly identified and correctly attributed.
FREE FIRST LOOK
Let’s find your next authority opportunity.
Send us your website. We’ll take an initial look at your backlink profile and reply with three practical observations—without obligation.
01 Initial profile check02 Three useful observations03 Clear next step
06 — STRAIGHT ANSWERS
No smoke.
No mystery.
Do you guarantee rankings or a set number of links?+
No. Nobody controls Google or independent publishers. We agree campaign targets, pursue relevant opportunities and report the results honestly.
Do you buy backlinks?+
Our core service earns editorial coverage through useful content and outreach. Any paid or sponsored placement is clearly disclosed and appropriately attributed.
Can you work with a Northern Ireland business?+
Yes. Local authority is one of our strongest starting points, and we can then expand a campaign across Ireland and the wider UK.
How quickly will we see results?+
Audits and citation work begin quickly. Editorial coverage takes longer because real people review and choose what they publish. We report progress throughout.